Coaches pulling offers from recruits?

  As National Signing Day approaches, we are likely to read more stories like this about coaches pulling scholarships from recruits. Case in point: UConn’s Randy Edsall pulls the scholarship from Ryan Dickens in the 11th hour of the recruiting process (NLI signing day is…

ATHLETE MARKETING: Using multiple "touchpoints" in college recruiting

  Are you familiar with the term touchpoint? In business, touchpoints are ways that a brand interacts with prospective customers. Touchpoints allow customers to have experiences every time they “touch’ any part of that product, service or brand, across multiple channels and at various points…