Where am I in the college recruitment process?

  When I ask a student-athlete about their college goals, most kids have actually given it considerable thought and can articulate them fairly well: -Play my sport at the college level. -Earn a scholarship. -Find the best fit school that allows me to pursue my…

The 'D1 or Bust' Mentality

  If you ask today’s high school athlete where s/he wants to go to college, a Who’s Who of major Division I universities might just be among their list of favorites. And there’s certainly nothing wrong with that. Let’s face it, we are inundated with…

How much student debt is too much?

  I’m asked at least once a week about matters related to college scholarships and/or financial aid. And while it’s seldom I recommend services/products to families in our network, I fully admit that this is an area way outside my wheelhouse. So when my good…

3 Keys to Climbing the College Recruiting Ladder (and increase your scholarship offers in the process)

  There are numerous schools of thought on how to get college coaches to show more interest in you.  After more than 20 years in collegiate athletics, I’ve heard just about everything… “All you need is a good highlight tape.” “Showcases are the key to…

When the WRONG schools are recruiting me

When the WRONG schools are recruiting me

  Parents and athletes often ask us about what to do when the “wrong” schools show interest. Here’s some food for thought when replying to coaches at schools that (at least for the time being) may be at the bottom of your list. First and…

What we can take away from Super Bowl LI

  Several years ago, the Super Bowl party ended up at my house. Now we host it. Every year. It’s become a cool tradition, and regardless who’s playing, it’s always a blast with friends & family. But when the Broncos sent Peyton Manning off into…

Coaches talk about recruiting [video]

  Last week we featured a piece on college coaches pulling scholarship offers [here it is again in case you missed it], and your feedback was tremendous, thank you. We truly enjoyed and appreciated your insight! Let’s face it, there’s much at stake here. Your…

Coaches pulling offers from recruits?

  As National Signing Day approaches, we are likely to read more stories like this about coaches pulling scholarships from recruits. Case in point: UConn’s Randy Edsall pulls the scholarship from Ryan Dickens in the 11th hour of the recruiting process (NLI signing day is…

ATHLETE MARKETING: Using multiple "touchpoints" in college recruiting

  Are you familiar with the term touchpoint? In business, touchpoints are ways that a brand interacts with prospective customers. Touchpoints allow customers to have experiences every time they “touch’ any part of that product, service or brand, across multiple channels and at various points…