Never let a 140 character tweet cost you a $140,000 scholarship

  In today’s world of college athletic recruiting, there’s no denying that social media is the ultimate “background check.” What you put out there is your brand and how you want to be perceived. College recruiters want to see what kind of person you are…

Are you emailing college coaches?

  If you’ve read my previous articles over the years, then you know how much I value networking and building relationships with college coaches. In fact, we discuss this on a daily basis with parents who hire us to manage their athlete’s college recruitment. The…

Where am I in the college recruitment process?

  When I ask a student-athlete about their college goals, most kids have actually given it considerable thought and can articulate them fairly well: -Play my sport at the college level. -Earn a scholarship. -Find the best fit school that allows me to pursue my…

The 'D1 or Bust' Mentality

  If you ask today’s high school athlete where s/he wants to go to college, a Who’s Who of major Division I universities might just be among their list of favorites. And there’s certainly nothing wrong with that. Let’s face it, we are inundated with…

How much student debt is too much?

  I’m asked at least once a week about matters related to college scholarships and/or financial aid. And while it’s seldom I recommend services/products to families in our network, I fully admit that this is an area way outside my wheelhouse. So when my good…