Coaches talk about recruiting [video]

  Last week we featured a piece on college coaches pulling scholarship offers [here it is again in case you missed it], and your feedback was tremendous, thank you. We truly enjoyed and appreciated your insight! Let’s face it, there’s much at stake here. Your…

Coaches pulling offers from recruits?

  As National Signing Day approaches, we are likely to read more stories like this about coaches pulling scholarships from recruits. Case in point: UConn’s Randy Edsall pulls the scholarship from Ryan Dickens in the 11th hour of the recruiting process (NLI signing day is…

ATHLETE MARKETING: Using multiple "touchpoints" in college recruiting

  Are you familiar with the term touchpoint? In business, touchpoints are ways that a brand interacts with prospective customers. Touchpoints allow customers to have experiences every time they “touch’ any part of that product, service or brand, across multiple channels and at various points…